Mission

To disregard what the world thinks of us is not only arrogant, but utterly shameless.
- Cicero

Reputation Perception

Individuals

• 87% of people believe a CEO’s reputation reflects the company's reputation
• 78% of executive recruiters research a candidate online
• 35% of executive recruiters have rejected a candidate based on search results

Brands

• 90% of consumers trust reviews and recommendations of other consumers
• 83% of companies will experience an event that will impact share price negatively
• 58% of searchers will visit a competing website after seeing negative search results
• 81% of consumers research online prior to a purchase